iSparkle’s clients include asset managers and high net worth families who view rare, exquisite diamonds as an alternative asset class and who invest in diamonds for the long term. In recent decades, certain exceptional diamonds have exhibited a high level of immunity to recession, preserving and accumulating value over time. This is because the value of a rare diamond is not determined by usual economic supply and demand fundamentals, but rather by its inherent scarcity as a precious natural resource.

From 1999 to 2011, three-carat diamonds increased by 145 per cent, while five carat diamonds rose by 171 per cent, as measured by the Rapaport Diamond Trade Index. Meanwhile, according to the Fancy Color Research Foundation, between the years 2010 and 2019, pink, blue and yellow diamonds showed a steady increase of 77%, with pink diamonds increasing by 116%, blue by 81% and yellow by 21%.